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March 2014

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Contact Ken Custer at 303-277-9840.

by Ken Custer

Full-service public relations and marketing firm 20/20 Strategy, Inc. recently launched a new blog series called “The Business Beat,” designed to help any-size business boost visibility, credibility, and brand reputation through thoughtful, direct communication strategies and tips.
Professionals at 20/20 Strategy created “The Business Beat” to touch on a wide range of topics that many businesses, small and large, find challenging. These include social media, media outreach, networking, and sales. The company's first blog post was released in early February and outlined business goals to follow year-round with a shareable infographic.
"We are excited to offer the local business community the tools it needs to kick start successful communication efforts in the workplace,” said MICHELLE FRANCIS, President of 20/20 Strategy. "The blog series will feature a new tip, trick, or insight each month that addresses key business challenges and quality, doable solutions.”
“The Business Beat” will feature the following topics over the next few months:
o Biggest Mistakes Businesses Make with Marketing/Social Media
o Improve Your Social Media Strategy in Just Five Minutes a Day
o Selling Yourself: How to Kick Butt at Your Next Sales Pitch
o How Companies Waste Time and Money on Social Media
o Are Your Employees Sabotaging Your Business' Success? The Do's and Don'ts of Developing a Healthy Company Culture
oEvery Entrepreneur's Nightmare Scenario (and How You Can Avoid It)
Learn more by calling 720-256-2203 or visiting

Conversion-driven marketing agency 90octane is expanding its technology and social media teams, hiring JASON FRAZEE as Development Practice Lead and ELIZA NEWCOMB as Social Media Strategist.
Frazee, formerly a Director of Technology at Merkle, Inc., has more than 16 years of experience in application and full life cycle development. As development practice lead, Frazee will manage a team of front-end developers and work with external vendors to ensure best-in-class development standards at 90octane.
As social media strategist, Newcomb will oversee the development and execution of social media strategies, social models and communication protocols - all designed to target key personas and hit specific KPIs. Newcomb joins 90octane from Edelman Digital, the interactive division of Edelman Public Relations, where she was a Digital Senior Account Executive focused on strategy, measurement and insights
For more information about 90octane, visit or email

( -- In 2013 Agency 33 wanted to offer their clients a variety of digital solutions as well. Thus, they began to seek out an organization who, through contract, partnership, etc., would be able to come in and provide digital service offerings to high-level clientele right from the start.
Through mutual contacts, a relationship was formed during the second half of 2013 with Zephyr Marketing Consultants, one of the fastest growing companies in Denver's digital marketing, mobile technology, and venture start-up scenes today. Now the firm will be integrating with Agency 33, one of Denver's long established top-tier PR firms.
Quite importantly to the ZMC's success thus far, the firm quickly established a series of B2B partnerships within their first six months of operation; for example, teaming up with Relevance Media, a start-up located in Denver's LoDo neighborhood, to offer boutique analytics and big data solutions. ZMC will bring their partnerships along to Agency 33, as well as several venture projects.
In 2014, the firms confirm the focus will be on integration (merger has been discussed, though is not finalized). Together, the companies have already produced results for a wide variety of clients in industries such as healthcare and biotech, professional services, software, renewable energy and more.
Find out more about these companies at, and, respectively.

On February 20 the Colorado chapter or the American Marketing Association (CoAMA) lunch featured HEATHER LUTZE, Findability Consultant and Speaker presenting her formula on how SEO can be best used for customers to find your website.
A full house of members and guests at Maggiano's at the Pavilion learned that you must think like the person doing the searching when planning your website. The terms you use to describe your business may not be the same as the search words being used to find your type of business.
The next CoAMA lunch will be held March 20 at Maggiano's and feature “Learning the Art of International Social Networking for Career Success.”
For more information and reservations to online to

On February 12 the Colorado Chapter of the Business Marketing Association sold-out dinner hosted MICHAEL BRENNER, SAP Vice President, Marketing and Strategy presenting “The content marketing imperative: How to make it work for your brand.”
Brenner presented statistics on trends of content marketing such as 93% of B2B marketers use content marketing, but only 42/% believe they are effective. Also, a person's average attention span has dropped from 12 to 8 seconds. Compared to that of a gold fish, which is 9 seconds. Brenner also presented a SAP case study. BMA members can go online to see the full slide presentation.
For more information about Colorado BMA and upcoming events, go to

The Colorado Chapter of the Business Marketing Association will hold the Annual Gold Key Gala on May 2 at the Four Seasons.
Gold Key awards are presented to the best of business-to-business advertising and marketing efforts originating in Colorado. Winners are judged on creativity, selling, proposition/objectives, production and results. The procrastinators' deadline for entries is March 7. A late fee does apply.
For more information and entry forms, go online to

The Kentico Mobile Competency is awarded to Kentico Gold Certified partners who demonstrate special expertise in using Kentico CMS to create websites that utilize responsive or adaptive-based design for their customers. Digital agency Burns Marketing is among the first Kentico Gold partners to meet the Kentico Mobile Competency Program requirements.
Recent implementations include a new responsive design website created for the industry leader in sales performance solutions, Miller Heiman among others. “We're delighted to offer this special recognition to Burns Marketing, who demonstrates extraordinary skill in creating mobile-friendly sites using Kentico CMS,” said JOHN SWANSON, Global Channel Director at Kentico Software. “With more people depending on their mobile devices for browsing while on the go, providing mobile-friendly customer experiences has become a competitive necessity.”_ _
In a recent Kentico Digital Experience Survey, 44 percent of the general public reported never returning to websites that aren't optimized for mobile. Burns Marketing applies “mobile-first” thinking to the website projects that the agency produces and their user experience (UX) process is guided by audience personas, brand strategy, and a device-agnostic approach._“For just about any company doing business in today's web-driven world, a mobile-friendly website is an absolute imperative,” said ROB BEAN, Vice President of New Media at Burns Marketing. “With Kentico's built-in responsive design capabilities, we're able to launch sites that provide customers the rich experience they deserve and the information they want, regardless of the device they use.”_ _
Read more of the Burns' story at or call 970-203-9656.

On February 7, the Creative Connections meeting at the Innovation Pavilion featured business advisor, STEVE BAKER, relating how his very successful company failed do to outside circumstances and how he survived.
How many people do you know that have been sued for $1.4 billion? Baker's company was and, though the suit was frivolous, it brought his company down. After falling into depression and silence he learned how important it is to communicate with family and friends and not let a disaster like this spoil your life. His experience led him to write a very successful book title “Pushing Water Uphill with a Rake.”
Creative Connections meets the first Friday each moth at the Innovation Pavilion, 9200 E. Mineral Ave., from 9-10:30AM. To learn more about the organization go to

On February 6, the Colorado Chapter of the Business Marketing Association held their quarterly meet up at Coohill's, 1400 Wewatta, and a full compliment of hearty BMA members showed up in spite of the very cold weather.
Every quarter BMA Colorado holds a meet up at a different location in the Metro area to give members and guests a chance to network and learn about the organization. The event is always free to members with a small charge for not-yet members. JODI KOPKE, Marketing Director for Kutak Rock, LLP, is BMA Meet-up Chair and arranges for the venues.
For more information about BMA Colorado go online to

The Creative Alliance announced that it has won an American Package Design Award from GD USA Magazine for packaging designed for its client Indulgent Confections.
The packaging of four varieties of artisan confections was designed to immediately convey the premium quality of the product inside. Each variety has its own signature color, creating a beautiful array when the packages are displayed together in a retail environment.
“We were tasked with creating a package design that would appeal to consumers as a high-end gift purchase, compelling in its appeal before they even tasted the product inside,” said The Creative Alliance President DAVID HEITMAN. “JODEE GOODWIN, who leads our art department, did a superlative job of distilling the essence of the brand into compelling packaging design. She knocked it out of the park.”
To learn more, visit

(BUSINESS WIRE) - GroundFloor Media (GFM), a Denver-based marketing communications agency specializing in strategic communications, digital & social media strategy and crisis communication & reputation management, announced the expansion of its leadership team with the hiring of JEREMY STORY and the promotion of long-time GFM team members JIM LICKO and GIL RUDAWSKY. Licko, Rudawsky and Story will serve as Vice Presidents, joining Founder LAURA LOVE and President RAMONNA ROBINSON as the senior leadership team of the growing marketing communications agency.
“GFM is a special and unique place to work - the best place to work in America according to Outside magazine, and as we continue to grow, our culture remains paramount,” said GFM President Robinson. “We're confident this is the right team to spearhead our growth and preserve our culture as GFM enters its 14th year of business. Jim and Gil have shown outstanding leadership skills as they've led the development of GFM's social media and crisis communication service lines, respectively, and Jeremy has been a leader in Denver's PR community and a friend of GFM for years.”
In March 2013, GFM announced that Love would step aside and assume the role of chief cultural officer, while then-Vice President Robinson took over as President. Joining the leadership team as Vice Presidents, Licko, Rudawsky and Story will focus on providing excellent client service, developing new business opportunities and supporting key agency operational functions.
For more information about the agency, visit or get to know the agency on Twitter, Facebook and Google+.

The Integer Group®, a leading global promotional, retail, and shopper marketing agency announced the hiring of PABLO MUNIZ as Group Director, Insight & Strategy.
Muniz has 20 years experience in advertising and marketing in the United States, Puerto Rico, Latin America and the Caribbean. He's held strategic planning and new business leadership positions at ARCO, The Cartel Group, Bromley, Uno COM, Leo Burnett PR, and FCB PR. Most recently he was head of Strategic Planning, Shopper Marketing and Chief Growth Officer at McCann San Juan in Puerto Rico.
Muniz's client experience includes Warner Bros., MLB, Liberty Cablevision, Mitsubishi, Banco Popular, Medalla Light Beer, Coors, Miller, P&G, Colgate Palmolive, Pepsi, Coca Cola, The US Army, KFC, Taco Bell, Pizza Hut, JC Penney, Wal-Mart/Amigo, MasterCard, L'Oréal, Garnier, Pfizer, GM Dealer Association, Kraft, and Honda.
“The Integer Group is looking forward to having Pablo Muniz' experience join our already robust team. His expertise and leadership will be an asset to the future of our strategic work for our wide roster of clients,” says Senior Vice President CRAIG ELSTON.
For more informationgo online to

The teams at Direct Marketing IQ (DMIQ) and Target Marketing are proud to present the 2014 Direct Marketing Day @ Your Desk Virtual Conference & Expo, happening live and online on March 13, from 10 am ET - 5 pm ET.
As in years past, the focus of this free online event is to provide a one-stop shop where business owners can find the information they need to reach more customers and serve them better, market more effectively to prospects, and increase their revenues in the coming year.
PEGGY HATCH, Group President and Publishing Director of DMIQ and THORIN MCGEE, editor-in-chief of Target Marketing, are masters of direct marketing strategy. Ms. Hatch & Mr. McGee have gathered a team of direct marketing professionals who represent the freshest thinkers in the industry today for this year's Direct Marketing Day @ Your Desk.
Among them is Boulder direct response copywriter and marketing consultant, DEBRA JASON - owner of The Write Direction. She has been invited to speak on the topic of copywriting at 12:00pm ET. During her session entitled, "Do Your Headlines and Calls-to-Action Go Ka-Ching?," Debra reveals:
o A dozen pointers for writing attention-grabbing headlines.
o 9 tips for creating a compelling call-to-action.
o One word to add to your call-to-action that “tips readers over the edge.”
oAnd more.
For an Agenda and more details about speakers & topics, visit or, register online for the free event at
To learn more about Debra visit her online at,, or

OOH Media in Denver Metro as well as the entire State of Colorado is the best branding and awareness medium because our population is always on the go. Outdoor can't be tuned out, tossed away or turned off - it's bold, big and in our face, every day and every night, according to STEVE RICHARDS, President of Colorado's leading Statewide Digital Billboard operator, “Mile High Outdoor” (MHO).
MHO Mile High Outdoor, founded in 1996, operates over 400 billboard displays in the Denver Metro area and throughout the State of Colorado including the State's only Digital Billboard Network. Additionally, MHO operates traditional 14X48 & 10X30 bulletins, 6X12 City Posters and two spectacular bulletins on I-70 measuring 20X60, the largest in the State. MHO offers complete Denver Metro coverage, exclusive and high demand areas, and bulletin displays on Colorado's busiest highways and roadways including locations in Colorado Springs, Pueblo, Grand Junction, Canon city and Northern Colorado.
In addition to the many amazing areas, people, businesses and interests Colorado has, Metro Denver was recently listed number six in a Forbes study of the fastest growing cities in the nation. This is important to our continued success in the OOH field as new businesses are formed, current businesses continue to grow and national/international media agencies and businesses see the value of utilizing OOH advertising in Denver and around the State.
MHO's top commitment to be the leader and expert in Colorado billboards advertising. The service we extend to our clients is second to none and our pride in sigh displays is obvious.

(PRNewswire) -- Red Robin Gourmet Burgers, Inc. (Red Robin) has selected The Integer Group as its Merchandising Agency of Record after a review run by Mzyme Marketing. The Integer Group will partner with Red Robin in building an in-restaurant and guest experience that will elevate the presence, recognition and appeal of the Red Robin brand, and connect guests in meaningful and compelling ways throughout its restaurant locations.
"Integer demonstrated outstanding creative and production capabilities which support our focus on the guest experience in our restaurants. Our objective is to simply create long-lasting relationships with our guests. Integer understands this and will be one of our valued partners, along with our National Agency of Record - Vitro, and our Media Buying Agency - Initiative, helping us to reach this objective," said DENNY POST, Chief Marketing Officer at Red Robin.
"We are excited to partner with the gourmet burger authority in the casual-dining sector. Red Robin has recently launched several brand-transformation initiatives that have proven successful in driving their business and Integer will be a great complement to what Red Robin has already set in motion," said MIKE SWEENEY, CEO of Integer.
For more information go online to or join the conversation on shopping culture and brand strategy at
Peak® (formerly PeakColo), an enterprise-class IaaS Cloud provider for channel partners, launched an updated channel partner program structured to help partners rapidly enter the highly profitable cloud services market.
Peak's three channel programs, Agent, Reseller, and White Label, are designed to allow channel partners to invest in a cloud practice, without the capital expenditure, in-house expertise, and in some cases, operational support that are required for delivering cloud services.
As the industry's only 100% channel-centric cloud provider, Peak sells exclusively via its partner program, ensuring zero competition within client deals. As an expert in IaaS cloud infrastructure, Peak's comprehensive solutions are proven and respected in the marketplace.
For more information about Peak's Channel Program, contact or visit

The Colorado Chapter of The Public Relations Society of America will hold their annual Gold Pick Awards banquet on May 8 t the Exdo Event Center, 3500 Walnut St.
The event honors the best in public relations work by PR practitioners in Colorado. Each year the organization also honors the Joe Fuentes Rookie of the Year, Chapter Service Award, PR Person of the Year and the Swede Johnson Lifetime Achievement Award.
The Gold Pick entry deadline has been extended to March 7. For details and entry forms go online to

On February 25, Red Door Interactive held their quarterly speaker series with a panel representing six leading digital marketing platforms to share key strategies in each of their verticals.
Representing Red Door was CHARLES WIEDENHOFT, GREG ADAMIETZ of Monetate, DYLAN CONROY, Channel Factory, AMY O'CONNELL, Exact Target, MACKENZIE MARTINEZ, Sitecore and JIM BURCHELL, BlueKai. MATT BAUER, Red Door Interactive moderated the panel.
Each of the panelists covered various subjects including trends, online video and data, winning in marketing, becoming a customer company, web content management and available marketing data. Attendees learned what each of the companies could provide to help facilitate their marketing programs.
For more information about Red Dorr Interactive and upcoming events, go online to

Scream Agency, a full-service advertising and public relations agency located in downtown Denver, announced that the agency has two new account wins to celebrate. New accounts include WaterPik and PlayerLync, both coming to Scream for their marketing, advertising and digital experience.
Fort Collins-based WaterPik, Inc. has been a leader in developing innovative personal and oral healthcare products, including the Waterpik Water Flosser since 1962. WaterPik sought out the agency to develop new creative ads and materials for print and digital. The new campaign is set to launch spring 2014 in magazines such as Esquire, Self and Health.
Denver-based PlayerLync provides the leading enterprise platform for secure, easy content control and tablet-based collaboration. The technology gives customers, including the Denver Broncos, a patent-pending, secure, real-time method of tablet-content synchronization that creates an easy end-user experience. PlayerLync has partnered with Scream Agency for strategic marketing consulting, web design and direction, direct marketing, PR and more.
“We're thrilled to start out the year by adding these two local Colorado brands to the Scream roster,” said LORA LEDERMANN, Founder of Scream Agency. “2014 should be a an exciting year for our agency.”
For more information or to contact Scream, visit

(BUSINESS WIRE) The Western Golf Association (WGA) has selected Volume Public Relations as its agency of record to support the 2014 BMW Championship, which will be played Sept. 1-7 at Cherry Hills Golf Club in Cherry Hills Village, Colorado.
The BMW Championship - the penultimate event in the PGA TOUR's FedExCup Playoffs - showcases the top 70 golfers in the world competing for an $8 million purse. PGA TOUR players expected to play include defending champion ZACH JOHNSON, past champions TIGER WOODS and RORY MCILROY and top stars such as PHIL MICKELSON and MATT KUCHAR. All proceeds benefit the BMW Championship's sole charity, the Evans Scholars Foundation. The BMW Championship has raised over $17 million for the Evans Scholars Foundation since the tournament's inception in 2007.
“Volume Public Relations has a great team, and we feel confident they will be able to help us effectively promote the BMW Championship to golf fans in Denver and across the region,” said VINCE PELLEGRINO, Western Golf Association's Senior Vice President of Tournaments. “Volume did a great job in helping us launch our ticket sales, and we look forward to working closely with them this year.”
Volume Public Relations began supporting the 2014 BMW Championship in late 2013, and their promotion of the tournament's Priority Ticket Program helped lead to record initial ticket sales.
For more information, visit

Quiet Light Brokerage, the preeminent marketplace for profitable online ventures, has appointed Volume Public Relations as PR agency of record.
Quiet Light Brokerage was founded in 2007 to facilitate the successful sale of independently verified web based businesses and is headquartered in Minneapolis, Minnesota. Volume Public Relations supports Quiet Light Brokerage with branding, messaging, marketing and the firm's cognitive public relations services.
“Selling websites is a profit-driven business, and Quiet Light Brokerage needed a PR agency with proven results,” said Founder and CEO, MARK DAOUST. “Volume Public Relations has done an outstanding job securing speaking positions and media coverage that have directly led to new business growth opportunities.”
“The Volume PR team is honored to be supporting the marketing and public relations success of Quiet Light Brokerage,” said Volume PR President and CEO, ELIZABETH ROBINSON EDWARDS. “The Quiet Light Brokerage team brings a tremendous degree of ethics and integrity to the business of selling online ventures, and we look forward to helping them achieve new levels of success.”
For more information, visit

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