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October 2003

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Subscribe to Advertising & Marketing Review!
Contact Ken Custer at 303-277-9840.

The AMR Data CD: Answers to a Million Questions

by Glen Emerson Morris

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Advertising & Marketing Review has released a "Greatest Hits" CD of Department of Commerce publications. To the best of our knowledge, this is the first time these reports have appeared on one CD,

As you may know, the DOC is prohibited by law from advertising about its own products and services in anything other than its own publications. This means that many advertising and marketing professionals have never even heard of some of the most popular DOC publications. We hope our CD will change that.

Most of the reports on our CD are available for free download from the Department of Commerce Website. However, considering our CD has over 500 different reports at an average cost of about two cents each, we believe our CD is the most cost effective way you could get this data.

The publications on the Advertising & Marketing Review Data CD include:

The 2001 and 2002 Statistical Abstract of the United States, which is the number one best seller at the DOC. Each Abstract has approximately 1400 statistical tables on nearly every aspect of American life, politics and economics. Our CD includes all of the tables in the public domain. (Note: the $50 version of the report available from the DOC includes tables that are not in the public domain, and Excel versions of the tables for importing them into a spreadsheet.)

County Business Patterns for all 50 states, from 38 to 512 pages. The divisions of the economy covered are agricultural services, forestry, and fisheries; mining; contract construction; manufacturing; transportation and other public utilities; wholesale trade; retail trade; finance, insurance, and real estate; and services. The report includes revenue figures based on company size.

The City and County Data Book 2000, at 931 pages, brings together a variety of social and economic data for the United States, regions, divisions, states, counties, incorporated cities of 25,000 or more, and places (and, in 20 states, minor civil divisions) of 2,500 or more from the Census Bureau and other sources. Tables cover population, age, money and personal income, and education, as well as housing ownership and value, and much more.

The State And Metropolitan Area Data Book, at 268 pages, features census population data for all areas covered, which include the United States, individual states, and metropolitan areas and their component counties and central cities. The report also features census age, race, Hispanic origin, household, and housing counts, as well as data from the economic censuses and continuing demographic and economic surveys, and much more.

Census 2000 Profiles for all 50 states, 6 pages, color. Census 2000 Profiles are brief overviews that provide easy access to each state's demographics, economic and social statistics. The last page of each profile includes full color charts and tables.

Census 2000 Profiles and General Demographic Characteristics for all 50 states, from 77 to 3062 pages. These reports includes statistics for every county in the state including population by age, sex and race, and also household types (family vs. non-family), housing occupancy (vacant vs. non-vacant) and housing tenancy (owned vs. rented).

Country Commercial Guides for 147 different countries are included in Acrobat format. These guides are some of the most popular publications of the Department of Commerce, and for good reason. Each guide explains how to market goods in a particular country, and usually includes an executive summary, and chapters on economic trends and outlook, political environment, marketing U.S. products and services, leading sectors for U.S. investment, trade regulations and standards, investment climate, trade and product financing and business travel.

Also included on the CD is a selection of books including "Demographic Trends in the 20Th Century," "A Pocket Guide to Transportation," "Report on the American Workforce," and "The Economic Impacts of Inadequate Infrastructure for Software Testing." This last title explains how and why bad software cost the American economy approximately 59.5 billion dollars last year.

We are already working on a CD dedicated to the topic of exporting products and services. The US government is spending millions of dollars to help American businesses export, but because of the law against advertising about export services, most businesses are unaware help is available. Money is being left on the table because American businesses don't even know they can ask for it. This situation is also something we'd like to change.

Also, it's about time for data to be released from the 2002 Economic Census. This kind of census is only done every five years, and acts as a major supplement to the national census done every ten years (the Economic Census is conducted in years ending in 2 and 7). We will be releasing a "Greatest Hits" of the 2002 Economic Census as soon as enough data is released to do so.

For information about advertising on Advertising & Marketing Review Data CD releases, contact Ken Custer at 303-277-9840. To buy the Advertising & Marketing Review CD, send $12.00 ($10.00 for the CD plus $2.00 S&H) to Ken Custer, 622 Gardenia Ct, Golden, CO, 80401. The CD will work with both Mac and Windows computers equipped with Adobe Acrobat reader.

If you are not familiar with Department of Commerce publications, our CD would be a good introduction. In fact, we don't believe you could find more data for less money.

Glen Emerson Morris has been a senior consultant for Network Associates, Yahoo!, Ariba, WebMD, Inktomi, Apple, and Adobe.

Copyright 1994 - 2010 by Glen Emerson Morris All Rights Reserved

' keywords: Internet advertising, Internet marketing, business, advertising, Internet, marketing. For more advertising and marketing help, news, resources and information visit our Home Page.

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